Hasnain Elahi

🚨 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐁𝐢𝐝 𝐈𝐬𝐧'𝐭 𝐀𝐥𝐰𝐚𝐲𝐬 𝐭𝐡𝐞 𝐁𝐢𝐝 𝐘𝐨𝐮 𝐓𝐡𝐢𝐧𝐤 𝐘𝐨𝐮'𝐫𝐞 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 A keyword can have a $𝟏.𝟎𝟎 𝐛𝐢𝐝 and still become much more expensive at the auction. Why? Because your base bid is only the starting point. Consider...

🚨 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐂𝐚𝐧 𝐇𝐚𝐯𝐞 𝐚 “𝐆𝐨𝐨𝐝” 𝐀𝐂𝐨𝐒… 𝐚𝐧𝐝 𝐒𝐭𝐢𝐥𝐥 𝐋𝐨𝐬𝐞 𝐌𝐨𝐧𝐞𝐲 This is one of the biggest PPC reporting traps I see. A campaign shows 𝟐𝟓% 𝐀𝐂𝐨𝐒. Everyone is happy. But ACoS alone doesn't tell you whether...

🚨 𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐁𝐢𝐝 𝐒𝐡𝐨𝐮𝐥𝐝 𝐍𝐎𝐓 𝐒𝐭𝐚𝐫𝐭 𝐖𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐒𝐮𝐠𝐠𝐞𝐬𝐭𝐞𝐝 𝐁𝐢𝐝 Many sellers ask: “𝐖𝐡𝐚𝐭 𝐛𝐢𝐝 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐬𝐞𝐭 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐤𝐞𝐲𝐰𝐨𝐫𝐝?” That’s the wrong first question. The better question...

🚨 𝐘𝐨𝐮𝐫 𝐁𝐞𝐬𝐭-𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐌𝐚𝐲 𝐁𝐞 𝐇𝐢𝐝𝐢𝐧𝐠 𝐚 𝐁𝐢𝐠𝐠𝐞𝐫 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 A keyword can look 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 in a PPC report and still be limiting your growth. Here’s why: Suppose an exact-match keyword generated: $𝟒,𝟎𝟎𝟎...