Hasnain Elahi
Amazon account manager | E-commerce specialist | Amazon PPC
โข 2d
๐จ ๐๐จ๐ฎ๐ซ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐๐ข๐ ๐๐ก๐จ๐ฎ๐ฅ๐ ๐๐๐ ๐๐ญ๐๐ซ๐ญ ๐๐ข๐ญ๐ก ๐๐ฆ๐๐ณ๐จ๐งโ๐ฌ ๐๐ฎ๐ ๐ ๐๐ฌ๐ญ๐๐ ๐๐ข๐
Many sellers ask:
โ๐๐ก๐๐ญ ๐๐ข๐ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ ๐ ๐ฌ๐๐ญ ๐๐จ๐ซ ๐ญ๐ก๐ข๐ฌ ๐ค๐๐ฒ๐ฐ๐จ๐ซ๐?โ
Thatโs the wrong first question.
The better question...
โข 1d
๐จ ๐๐จ๐ฎ๐ซ ๐๐๐ฌ๐ญ-๐๐๐ซ๐๐จ๐ซ๐ฆ๐ข๐ง๐ ๐๐๐ฒ๐ฐ๐จ๐ซ๐ ๐๐๐ฒ ๐๐ ๐๐ข๐๐ข๐ง๐ ๐ ๐๐ข๐ ๐ ๐๐ซ ๐๐ซ๐จ๐๐ฅ๐๐ฆ
A keyword can look ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐ in a PPC report and still be limiting your growth.
Hereโs why:
Suppose an exact-match keyword generated:
$๐,๐๐๐...
๐จ ๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐'๐ ๐๐๐๐๐๐. ๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐๐จ๐?
This is where many sellers start making the wrong decisions.
Imagine last month:
๐ฐ Ad Spend: $๐,๐๐๐
๐ PPC Sales: $๐๐,๐๐๐
๐ ACoS: ๐๐.๐%
This...
๐ง ๐ $๐๐๐๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐๐จ๐๐ฌ๐ง'๐ญ ๐๐๐๐ ๐๐จ๐ซ๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ. ๐๐ญ ๐๐๐๐๐ฌ ๐๐๐ญ๐ญ๐๐ซ ๐๐๐๐ข๐ฌ๐ข๐จ๐ง๐ฌ.
One thing I've learned from managing Amazon PPC:
๐๐ก๐ ๐๐ข๐ ๐ ๐๐ฌ๐ญ ๐๐๐ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ๐ฌ ๐๐ซ๐ ๐ซ๐๐ซ๐๐ฅ๐ฒ...
๐จ ๐๐ง๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐๐๐ญ๐ซ๐ข๐ ๐๐จ๐ฌ๐ญ ๐๐๐ฅ๐ฅ๐๐ซ๐ฌ ๐๐ ๐ง๐จ๐ซ๐: ๐๐ฆ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐จ๐ง ๐๐ก๐๐ซ๐
You can have a great product, strong reviews, and profitable keywords...
โฆbut still lose sales because your competitors are taking the impressions you could be...