Hans Lacida
Paid Acquisition Operator for Founders & Agencies
Ready for work
Hans is ready for their next project!
Founders don’t want to think about #GoogleAds every day.
If paid search requires constant supervision, the system is broken.
Good acquisition systems reduce thinking.
Bad ones increase anxiety.
I operate Google Ads and paid search systems for founders and agencies.
This is not campaign management or consulting.
It’s operator-level ownership of acquisition, spend control, and delivery standards so founders don’t have to think about traffic.
Experience in paid search isn’t about knowing features.
It’s knowing what not to change.
Stability is an underrated growth lever.
Founders don’t want more dashboards.
They want fewer decisions.
Good paid acquisition reduces thinking.
Bad paid acquisition creates constant anxiety.
The difference is not tactics. It’s ownership.
I’m currently operating paid search for a small number of founders and agencies.
If Google Ads is already a core growth channel and you want senior ownership over delivery, we’ll likely work well together.