The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Experience in paid search isn’t about knowing features.
It’s knowing what not to change.
Stability is an underrated growth lever.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Most SaaS demos try to show everything.
Every feature.
Every screen.
Every possible use case.
But the buyer usually has one question:
“What happens when I use this?”
So instead of walking through the entire product, show the moment that matters.
Show the click.
Show the workflow.
Show the outcome.
That’s when a product demo stops being a feature tour and starts doing its job.
#SaaS #ProductDemo #ProductMarketing #UIAnimation
Simple navigation is the best navigation
The advisors on one project switch between dozens of clients a day. Each switch pulled them out of what they were doing.
We looked at AI-forward ideas. None of them felt right. So we went with a plain menu switcher at the top of the page.
When the founder tried it: "Oh, yeah... that feels so much better."
The smallest decision is usually the one people feel most.
Your Google Ads could be wasting $500 every month without showing a single warning.
No error message.
No notification.
Your campaigns keep running.
Leads keep coming in.
But some of your budget may be going toward searches that were never likely to become customers.
That’s what makes it dangerous:
Wasted money doesn’t always look wasted.
Sometimes, it looks like a perfectly normal dashboard.
#GoogleAds #PPC #LeadGeneration #BusinessOwners #DigitalMarketing
Great point. Google Ads can spend efficiently on the surface while still leaking budget through irrelevant search terms. Regular search-term and conversion-data reviews are essential for protecting ad spend. 👍