Hamza Fahim

MØD Coffee. Brand Guidelines & Product World Less noise. More mood. That one rule runs the whole MØD brand book. Three words hold it together: Mood, Mind, Moment. The slashed Ø marks the spot, from the cup to the tote. Inside: the guidelines, the matcha tins, and the pour...

Give a hundred people the same pumpkin and the same knife. You’ll still get a hundred different faces.

That’s the part no machine can fake. Creativity isn’t the tool, it’s the hand holding it. The crooked grin, the uneven eye, the one that came out a little wrong and better for...

Every brand says be yourself. Then retouches you into someone else.

UNBEHAVED keeps what the others erase. The pore. The lip worn past its edge. The red left on a glass after she’s gone. Proof a person was there.

Here’s where I got stuck. The wine red. I wanted it as the brand’s...

Hamza Fahim. Brand identity designer.

I fix brands that look right but don’t work. I start with what’s holding the business back, then build the identity around it: logo, colour, typography and guidelines, followed by the design system, website and landing pages, UI/UX, pitch...