MØD Coffee Brand Guidelines, Packaging & Visual DirectionMØD Coffee Brand Guidelines, Packaging & Visual Direction
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MØD Coffee. Brand Guidelines & Product World Less noise. More mood. That one rule runs the whole MØD brand book. Three words hold it together: Mood, Mind, Moment. The slashed Ø marks the spot, from the cup to the tote. Inside: the guidelines, the matcha tins, and the pour that sets the tone. "Pour into your MØD. Soft focus, shared slowly." Scope: brand guidelines, packaging, visual direction. Full case study: MØD Coffee Cup, tin or tote: which one stays on your desk?
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