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Hafiz Rashid

Direct Response Healthcare Email Copywriter and Strategist.

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Sahiwal, Pakistan

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Hafiz Rashid

• Oct 2

Patient Re-Engagement Email Sequence—Pvt Clinic

My goal was to write a 3-email sequence that brings lapsed patients back to book a follow-up, without sounding pushy or making false promises.

Each email uses a different framework, matched to where the patient's mind is at:

PAS — sent 2 weeks after the visit, focused on the real cost of stopping treatment early.
BAB — sent 5 days later, shifting from pressure to a clear picture of full recovery.
AIDA — the final message, using NHS wait-time contrast and a genuine limited-time discount to prompt a decision.


I treated this like real client work: same structure, same review process, same attention to the compliance a real UK clinic would need.

Brand Strategy Direct Response Copywriting Email Marketing Canva Claude Google Docs

Hafiz Rashid

• 1d

3 Emails That Win Back Lost Bookings: An Abandoned-Booking Recovery Sequence for a Dental Clinic Most patients who start an online booking never finish it. This 3-email recovery sequence for Complete Smile Dentistry Clinic brings them back, without pressure. Email 1 (BAB, sent...

Ad Copywriting Copywriting Claude Google Docs Reddit Email Marketing

Hafiz Rashid

• Oct 3

Research Before Copy: A Pre-Copy Strategy Brief for a Weight-Loss Clinic Before any ad, landing page or email gets written, the strategy has to be right. This one-page research brief for Vitality Metabolic Clinic, a physician-supervised weight-loss program, follows an 8-step...

Brand Strategy Copywriting Email Marketing Claude Google Docs Reddit

Hafiz Rashid

• Oct 3

What is direct response copywriting? It’s copy designed for one goal: getting the reader to take immediate, measurable action. That action could be buying a product, joining an email list, downloading a guide, or booking a call. Unlike traditional advertising, it doesn’t just...

Direct Response Copywriting healthcare Email Marketing

Hafiz Rashid

• Oct 2

LEAD GENERATION MINI-FUNNEL

Ad Copywriting Email Marketing Funnel Building Claude Google Docs Reddit

Hafiz Rashid

• Oct 2

Patient Re-Engagement Email Sequence—Pvt Clinic

My goal was to write a 3-email sequence that brings lapsed patients back to book a follow-up, without sounding pushy or making false promises.

Each email uses a different framework, matched to where the patient's mind is at:

PAS — sent 2 weeks after the visit, focused on the real cost of stopping treatment early.
BAB — sent 5 days later, shifting from pressure to a clear picture of full recovery.
AIDA — the final message, using NHS wait-time contrast and a genuine limited-time discount to prompt a decision.


I treated this like real client work: same structure, same review process, same attention to the compliance a real UK clinic would need.