Hafiz Rashid
Direct Response Healthcare Email Copywriter and Strategist.
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3 Emails That Win Back Lost Bookings: An Abandoned-Booking Recovery Sequence for a Dental Clinic
Most patients who start an online booking never finish it. This 3-email recovery sequence for Complete Smile Dentistry Clinic brings them back, without pressure. Email 1 (BAB, sent 1 hour later) normalizes the interruption and reopens the booking. Email 2 (PAS, Day 2) addresses the real hesitation, which is cost. Email 3 (AIDA, Day 7) closes with honest, time-boxed urgency. This was a self-directed project, which I treated as a real client project, from the brief and strategy through to the finished copy.
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Research Before Copy: A Pre-Copy Strategy Brief for a Weight-Loss Clinic
Before any ad, landing page or email gets written, the strategy has to be right. This one-page research brief for Vitality Metabolic Clinic, a physician-supervised weight-loss program, follows an 8-step method: offer, audience, root pain point, objections, competitor scan, differentiating angle, proof elements and messaging pillars. It lands on one clear angle: diagnosis before prescription. The brief gives the clinic's ad, landing page and email sequence a clear direction to build from.
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LEAD GENERATION MINI-FUNNEL
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Patient Re-Engagement Email Sequence—Pvt Clinic
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