Gokulakrishnan Balaji
Paid Growth Marketing | Driving ROI on Multi-Million Budget
New to Contra
Gokulakrishnan is ready for their next project!
Most brands stop at picking a color.
Great brands build a system.
This is the strategy behind color that no one teaches—
→ Why Spotify’s green works
→ Why Glossier’s pink feels different
→ And why your “brand color” is only half the story
🎯 Anchor for identity.
🎨 Accent for...
I recently analyzed Burger King’s Wagyu ad with Gordon Ramsay, and it shows there’s more to it.
Is celebrity endorsement enough to make an ad successful?
Not always. The real magic happens when brands flip the script.
Take Burger King ’s Wagyu ad with Gordon Ramsay.
The twist?...
The psychology of marketing and sales with AI
AI marketing isn’t just about data and algorithms, it’s also about psychology.
In my experience, the most effective AI strategies tap into how people actually make decisions.
Two principles stand out:
🧠 Reciprocity → When you...
A burger ad? Not exactly.
This is how we amplify brand emotion.
🔥 Visuals that hit.
🍔 Cravings that convert.
🟡 A golden moment reimagined by RockPaper Runway.
If your next campaign needs energy, edge, or just more appetite to perform, you know who to call.
Ad concept &...
Why is everyone suddenly hiring “storytellers”?
Because storytelling isn’t trending due to creativity.
It’s trending due to confusion.
Markets are crowded.
Products look the same.
Features are easy to copy.
What’s harder to copy?
👉 Meaning.
People don’t remember roadmaps...
