As a brand strategist, I worked on shaping the calorie tracker strategy for a healthy meal kit brand focusing on clarity, motivation, and everyday usability.
The goal wasn’t just tracking calories, but building a product experience that encourages better habits and long-term engagement.
They were born to fight.
But they chose… chicken.
Presenting:
🍗 “THE DROP” a short cinematic from ROCKPAPER RUNWAY
Shot entirely in concept using Higgsfield,& VEO 3
Proof that even the wildest beasts crave flavor.