As a brand strategist, I worked on shaping the calorie tracker strategy for a healthy meal kit brand focusing on clarity, motivation, and everyday usability.
The goal wasn’t just tracking calories, but building a product experience that encourages better habits and long-term engagement.
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They were born to fight.
But they chose… chicken.
Presenting:
🍗 “THE DROP” a short cinematic from ROCKPAPER RUNWAY
Shot entirely in concept using Higgsfield,& VEO 3
Proof that even the wildest beasts crave flavor.
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Growth-focused performance leader.
+447% revenue growth through paid media, CRO, and full-funnel strategy across EU, India & Middle East.
Built on data. Scaled with intent.
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A forest drenched in silence. A machine forged in motion.
This isn’t just performance, it’s instinct sculpted by design. #astonmartin
(https://www.instagram.com/explore/tags/astonmartin/)Conceptualized by ROCKPAPER RUNWAY
Created using #higgsfieldai (https://www.instagram.com/explore/tags/higgsfieldai/) , #veo3 (https://www.instagram.com/explore/tags/veo3/) and #freepix (https://www.instagram.com/explore/tags/freepix/)