Ammar

Copywriter + Strategist You'll Keep Coming Back To

Mumbai, India

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Mumbai, India

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Ammar

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• May 2

I've always worked on copy and brand strategy together. That's the role my boss/mentor gave to me in my very first agency job.

Whenever I had to write a strategy deck, I'd start thinking of numbers, market trends, and business, until one day, he said that this is fine, but you...

Ammar

pro

• Jul 4

A Father's Day spec ad (or rather a topical social media post) for Mahindra Scorpio-N

Ammar

pro

• Apr 3

Spent a Saturday at Mahindra's #WomenWithDrive event, except this time there was no brief waiting in my inbox beforehand. Just showed up, observed, and created content on-the-go. Considering we all spend 99% of our time working on the screen, being on-the-field felt like an...

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