I've always worked on copy and brand strategy together. That's the role my boss/mentor gave to me in my very first agency job.
Whenever I had to write a strategy deck, I'd start thinking of numbers, market trends, and business, until one day, he said that this is fine, but you...
Spent a Saturday at Mahindra's #WomenWithDrive event, except this time there was no brief waiting in my inbox beforehand.
Just showed up, observed, and created content on-the-go. Considering we all spend 99% of our time working on the screen, being on-the-field felt like an...