Ammar 's Work | ContraWork by Ammar Ammar
Copywriter + Strategist for your Success
Spent a Saturday at Mahindra's #WomenWithDrive (https://www.linkedin.com/search/results/all/?keywords=%23womenwithdrive&origin=HASH_TAG_FROM_FEED) event, except this time there was no brief waiting in my inbox beforehand.
Just showed up, observed, and created content on-the-go. Considering we all spend 99% of our time working on the screen, being on-the-field felt like an awesome break.
Also got to experience the Scorpio-N and 3XO in some sick off-roading & tarmac action, so that was something. Created countless social media posts and content for various brands, like Mahindra 3XO, Scorpio-N, Freshpik, Neurogum, etc.
These are some examples.
XUV 3XO March '26 (https://docs.google.com/presentation/d/1O7zp6s8MOtFREwxxlf4LM53LD-gXWwrEorMxC67Xm5U/edit?usp=sharing)
3XO x Dolby (https://docs.google.com/presentation/d/1VtzXK8klfmD8-g0ptCBPXjLr4hunCxq_9fxgfPjsMFY/edit?usp=sharing)
Neuro Sept '25 (https://docs.google.com/presentation/d/1q96X1b1QtqD3CN-gxcvMi0T65x20K7hURYEGRxF46EI/edit?usp=sharing) Conceptualized a massive on-ground campaign for Mahindra's XUV 3XO with my team, turning a relatively unknown SUV into a city favourite.
XUV 3XO City Drive (https://docs.google.com/presentation/d/12Ek2YtsSHv0WvaOQJvyTojaCPLP-9zuu6xqdbl8-scc/edit?usp=sharing) Providing Skyscanner with cultural insights, behaviours, and ideas that aided them to create a localized ad for their 'Drops' feature
Skyscanner Drops Feature (https://docs.google.com/presentation/d/1lZmTywnZUrvUpzW7Qp9dkpVzDcq0RfbvZn04F3xHvf8/edit?usp=sharing)