The viral flash-cut edit is usually a video you can't touch.
Generate a clip. Speed it up 400%. Hope it looks right. If one flash is off, you generate again.
So I rebuilt it as an effect instead.
Here's what I built, and why.
It's a live effect, not a generated clip.
I directed an...
I built a template that makes art come alive from your movement.
Wave your hand and a line draws itself along the arc.
Spin and rings wrap around you.
Jump and streaks shoot up, then burst when you land.
Stand still and the screen goes clean.
Any person. Any place. Any art style.
...
Atlanta takeover. I've been building something Atlanta has never seen before.
Every corner of this city is about to become a stage. The Fox Theatre. The BeltLine. Five Points MARTA. Krog Street Tunnel. Centennial Olympic Park. Performers are going to tear through walls, arc over...
I set out to create a commercial that doesn’t treat imagination as something small or childish—but as something real, powerful, and worth building. The idea behind Kingdom” is simple: what a child sees in their mind isn’t pretend—it’s a world in progress. And Caterpillar is the...
We begin our lives as architects of the impossible. Before we could write or speak, we built. We didn't just see plastic bricks.
I chose LEGO for this campaign because it represents our first encounter with absolute creative agency. It is the original medium of the human story....
