Home by Winston Mayo x Glory House Studios
I chose Apartments.com (https://Apartments.com) because home is where the heart is so a good laugh can make any place feel like home
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We begin our lives as architects of the impossible. Before we could write or speak, we built. We didn't just see plastic bricks.
I chose LEGO for this campaign because it represents our first encounter with absolute creative agency. It is the original medium of the human story. The video (with its cinematic tension and sudden, playful subversion) is a tribute to childhood.
Why LEGO? Because it is the only toy that grows with the dreamer. It teaches us that the world is modular—that if we don't like the story being told, we have the power to tear it down and build a better one.
Play might end when the lights go out, but the story? The story is just getting started.