Gideon Adedipe

Unpopular opinion: most businesses don't need a developer for their website. They need Framer and someone who knows how to use it. I've said this in client calls and watched eyebrows go up. But I've built enough sites now to know it's true. A $15k custom-coded website and a...

A client came to me with a Framer site that looked "fine."

That was the problem. "Fine" doesn't convert.

Here's what I mean: their homepage had a hero section, some text, a contact form. Technically a website. But bounce rate was sitting at 68%, and the one CTA on the page was...

Most Framer sites I audit have the same invisible problem: every breakpoint is its own design.

Designer builds desktop. Then duplicates everything for tablet. Then again for mobile. Three versions, three sources of truth, and the moment you update the desktop hero copy, the other...

Everyone's obsessed with making websites "interactive" right now. Scroll animations, parallax everything, hover effects on hover effects.

Most of it is hurting conversions, not helping them.

I've opened client sites recently where I had to wait for three separate scroll-triggered...