Why Overusing Website Animations Can Hurt ConversionsWhy Overusing Website Animations Can Hurt Conversions
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Gideon Adedipe
• Jun 10
Everyone's obsessed with making websites "interactive" right now. Scroll animations, parallax everything, hover effects on hover effects.
Most of it is hurting conversions, not helping them.
I've opened client sites recently where I had to wait for three separate scroll-triggered animations to finish before I could even read the headline. By the time the content "arrived," I'd already lost interest.
Here's my take: animation should clarify, not perform. If a transition doesn't help someone understand where they are or what to do next, it's decoration; and decoration that slows down your page is a cost, not a feature.
In Framer, I see this constantly. The tools make it so easy to add motion that people add motion just because they can. The best Framer sites I've worked on use animation sparingly: a subtle fade-in, a smooth state change, something that feels native rather than "look what I built."
Fast, clear, and a little restrained will outperform flashy almost every time; especially for businesses where the goal is leads, not awards.
Curious where others land on this. Are scroll animations actually converting for you, or are they just fun to build?
#Framer #WebDesign #UXDesign
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