Something I keep noticing when I review freelancer profiles: the post does its job, someone gets curious and clicks through, and then the profile loses them. Vague headline, no clear proof up top, and no easy way to start a...
Saw a story last week about tech startups renaming content marketing as "new media" and spending on full studio setups. Part of me gets it. Calling it media pushes teams to take content seriously, and that's good.
But when I look at what makes someone hire or buy, it's rarely the...