Franco Vidal

Building in public: My new AI Growth Audit tool is live.

I used Anything to turn my consulting logic into a functional "Consultant in a box."

It takes raw metrics and transforms them into real-time ROI strategies for my clients in seconds. No more manual audits, just pure...

Monday Hot take: everyone wants a bigger list, but most have broken segmentation.

50k subscribers mean nothing if you're sending the same email to a first time visitor and a loyal buyer.

That's not marketing. That's noise.

Fix your segmentation before you chase more signups:

→...

Most email marketers are celebrating the wrong number.

Your open rate looks great: 38%, 42%, maybe even 50%.

But if your Click-to-Open Rate (CTOR) is sitting at 2-3%... your emails aren't really working.

CTOR tells you how many people who actually opened your email also clicked...

Been working on an onboarding system focused on guiding users from signup to actually using the product.

Structured email flows, clear steps, and user segmentation to move people from “just signed up” to “actively using it”.

Once you realize users don’t drop off because of lack of...