Franco Vidal
Marketing strategist helping brands grow online
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A client asked me to design a landing page for an email marketing campaign where people subscribe to get free bakery recipes.
Same layout.
Same copy.
Same flow.
Only the visual style changes.
Pink: playful dessert vibe.
Coffee: warmer bakery feel.
Which one would you ship?
4 votes
Ends in 1d
Most SaaS websites get traffic… but no structured follow up.
So I built a simple lead generation and email automation funnel using Kit to demonstrate how that gap can be solved.
The system includes:
• A lead magnet to capture interest
• A conversion-focused landing page
• A 4...
I just published a new case study on my work with Rankfender, where we went deep on strategic messaging to cut through the noise.
Instead of just listing features, we built a narrative that actually sticks and drives visibility.
Something I keep noticing when reviewing brands:
The issue usually isn’t a lack of ideas, It’s a lack of focus.
Too many content angles. Too many messages. Too many things trying to happen at once.
From the outside, it looks active, but from the inside, it feels scattered.
Growth...
