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Finn Gedge Gibb
CRO & Growth expert for DTC E-com Brands | Shopify & Replo
- $1k+
- Earned
- 1x
- Hired
- 5.00
- Rating
- 30
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Stroud, UK
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S
INVOICE PAID
by Sophie Charles
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💚 Sustainability and ethics are no longer optional for modern DTC brands.
❌ However, many brands are making weak claims as they jump on the bandwagon.
🙌 Here’s my tips on how to make your brand a genuine force for good... 👇
What’s your take on digital sustainability? Any quick wins to share?
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🚀 CRO Tips: Don’t settle for ‘average’ when it comes to your email growth strategy.
3 changes we made to Strike’s opt-in that led to a 34% opt-in rate and a 22% purchase CVR:
1. Added a poll step: We included 4 options aligned with common buying reasons. This enables zero-party...
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Multi-device journeys still get overlooked — even with high-value products.
Here’s how one CRO experiment boosted desktop Revenue Per Visitor (RPV) by 190% for a health-tech DTC brand:
1. Analysed GA4 and heatmap data to find desktop and tablet user journeys were underperforming.
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