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Finn Gedge Gibb

CRO & Growth expert for DTC E-com Brands | Shopify & Replo

Stroud, UK

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• Aug 11

$1,413

INVOICE PAID

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• Jul 16

💚 Sustainability and ethics are no longer optional for modern DTC brands.

❌ However, many brands are making weak claims as they jump on the bandwagon.

🙌 Here’s my tips on how to make your brand a genuine force for good... 👇

What’s your take on digital sustainability? Any quick wins to share?

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• Jun 26

Multi-device journeys still get overlooked — even with high-value products.

Here’s how one CRO experiment boosted desktop Revenue Per Visitor (RPV) by 190% for a health-tech DTC brand:

1. Analysed GA4 and heatmap data to find desktop and tablet user journeys were underperforming.

...

pro

• Jun 25

🚀 CRO Tips: Don’t settle for ‘average’ when it comes to your email growth strategy.

3 changes we made to Strike’s opt-in that led to a 34% opt-in rate and a 22% purchase CVR:

1. Added a poll step: We included 4 options aligned with common buying reasons. This enables zero-party...