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💚 Sustainability and ethics are no longer optional for modern DTC brands.
❌ However, many brands are making weak claims as they jump on the bandwagon.
🙌 Here’s my tips on how to make your brand a genuine force for good... 👇
What’s your take on digital sustainability? Any quick wins to share?
1. Positive Impact: Most brands can support a charitable or social cause by donating a portion of sales. This not only does good but also strengthens customer loyalty and retention. I call it "Conscious Commerce". There are a number of platforms which make it easy to integrate...
2. Education: Don’t just push sales blindly. Aim to educate your audience on how they can reduce their impact while using your products. For example, teaching better product care can extend the lifespan of items. This may seem counter-intuitive, but you'll build rapport and your customers will thank you in the long run
3. Digital Assets: Every megabyte downloaded consumes energy. Simple changes like compressing images to WEBP format or switching from pure white (#FFFFFF) to off-white or grey can help reduce network load and energy use. Every little adds up!
4. Transparent Badging: Be open about where and how your materials are sourced and which positive initiatives your brand is taking. Transparency builds trust and encourages responsible consumer choices. Platforms like Ethy & Provenance can help with 3rd party verified badging...
5. Circular Design: Design products with reuse, repair, or recycling in mind to reduce waste and encourage a circular economy. Many supplement companies now provide 1st time purchase in a reusable packaging format (like a glass jar) with subsequent orders delivered in recyclable...
6. Packaging: Use minimal, recyclable, or biodegradable packaging to reduce environmental impact. Pioneering brands like When In Rome wine have turned the traditional wine model on its head by crafting their bottles using paper resulting in a huge shipping weight reduction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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