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FILIPA AYODEJI
Marketing & Campaign Management | Creative Operations
New to Contra
FILIPA is building their profile!
Scaling Product Development through Systems
I developed a strategic framework to scale this herbal tea brand by bridging creative storytelling with rigorous project systems. I focused on building predictable workflows that allow a brand to grow without losing quality.
• Process...
End-to-End Brand Launch & Operational Setup
I transformed a creative concept into a market-ready brand while working full-time at Cargill. I managed the entire lifecycle, from EU-based strategic sourcing and visual identity to building financial models.
• Financial Logic:...
