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FILIPA AYODEJI
Marketing & Campaign Management | Creative Operations
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Scaling Product Development through Systems
I developed a strategic framework to scale this herbal tea brand by bridging creative storytelling with rigorous project systems. I focused on building predictable workflows that allow a brand to grow without losing quality.
• Process Architecture: Designed supplier evaluation matrices for cost & reliability.
• Project Tracking: Built milestone-based timelines for product rollouts.
• Scalability: Created a structured product portfolio for future expansion.
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End-to-End Brand Launch & Operational Setup
I transformed a creative concept into a market-ready brand while working full-time at Cargill. I managed the entire lifecycle, from EU-based strategic sourcing and visual identity to building financial models.
• Financial Logic: Developed Excel-based margin & break-even models.
• Creative Ops: Led brand identity & production workflows.
• Execution: Managed 100% of the launch coordination.
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