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Scaling Product Development through Systems
I developed a strategic framework to scale this herbal tea brand by bridging creative storytelling with rigorous project systems. I focused on building predictable workflows that allow a brand to grow without losing quality.
• Process Architecture: Designed supplier evaluation matrices for cost & reliability.
• Project Tracking: Built milestone-based timelines for product rollouts.
• Scalability: Created a structured product portfolio for future expansion.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Conceptualized and designed a productivity ecosystem built for nonlinear creative thinking.
The visual identity combines structured UI systems with playful motion, expressive gradients, and cinematic product framing to reflect the experience of managing multiple creative flows simultaneously.
Brand Identity / Product Vision / Interface Direction / Campaign System
amazing work
I had the honor of being part of the brand creation back when it was called Valhalla and operated only as an açaí shop. Over time, the business grew and became a well-known burger restaurant in the region.
However, there was an important problem: people had difficulty pronouncing and remembering the old name. To preserve the essence and legacy of Valhalla, Legado Burger was born.
Visually, the changes were also significant. The purple and yellow palette was replaced by black and orange, creating a warmer, more vibrant atmosphere connected to the burger universe. The typography became more rounded, reinforcing the brand’s personality.
In addition, the project gained several custom illustrations and the presence of the mascot Léo, helping strengthen the identity and connection with the audience.
🔥 Full project: https://contra.com/p/F7QsUElk-legado-burger?r=othiagotaos
Great work!
Some recipes don't need to be reinvented. They just need to be remembered. NONNA is a craft pasta brand built on the belief that real food takes time — and that time is always worth it. A complete brand identity designed to feel as honest as the pasta itself.
Brand DesignGraphic DesignProduct StrategyAdobe PhotoshopAdobe After EffectsAdobe Illustratorbrandingfreelancerlifeportfolioreview
Very very nice ^^
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