
New to Contra
Fernanda is building their profile!

I turn mom problems into Meta ads that don't feel like ads.
Framework: Hook-Angle-Mechanism + Shot List.
Focus: Problem-aware parents in DTC health/wellness brands doing $50k-1M/mo.
Recent spec: 60s UGC ad for Paper Sprout - "Tantrum?" hook for 5pm meltdowns.
Role: Writer, Editor, Creative Director.
I help DTC brands:
1. Kill creative fatigue with 10+ new angles/month
2. Write UGC scripts crea
$75 - $100/hr
Kildare, Ireland
Fluent in Portuguese and English