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Fawaz Opeyemi
Shopify Store Builder | Marketing Systems & AI Automation
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High-Converting Shopify Store Development
I build Shopify stores for dropshipping and affiliate products that are simple to use, easy to manage, and designed to help customers buy without confusion.
The main goal was to create a clean store that looks good, works well on mobile, and makes it easy for visitors to go from seeing a product to buying it.
What I did:
-Created the Shopify store from scratch
-Designed a simple and clean layout
-Added and organized products into collections
-Wrote and arranged product pages in a way that is easy to understand
-Set up navigation so customers can find products quickly
-Made sure the store works well on mobile phones
-Added basic trust elements to make the store look reliable
-Set up a simple checkout process to avoid drop-offs
-Structured the store for both dropshipping and affiliate products
Result:
A clean and easy-to-use Shopify store that is ready for traffic and built to help turn visitors into customers.
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HIGH-CONVERTING SHOPIFY MARKETING SYSTEM FOR CONSISTENT SALES
I build complete Shopify marketing systems that help eCommerce businesses generate consistent traffic and increase sales.
The goal of this project was to create a clear and structured approach that attracts, engages, and converts customers across multiple channels without depending on just one traffic source.
I combine email marketing, SEO, and social media strategies to drive targeted traffic and turn visitors into paying customers.
I set up lead capture systems, build email flows, and create a smooth customer journey that guides people from first visit to purchase.
By connecting these channels into one system, I help stores generate steady orders, improve customer retention, and grow over time.
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HIGH-CONVERTING EMAIL MARKETING SYSTEM FOR SHOPIFY SALES & RETENTION
I build email marketing systems for Shopify stores that increase sales and bring customers back to buy again.
The goal of this project was to create a simple and effective system that captures leads, recovers lost sales, and turns one-time buyers into repeat customers.
I set up key email flows including welcome sequences, abandoned cart recovery, and follow-up campaigns to keep customers engaged and drive more conversions.
I also design the emails to match the brand and guide customers through a clear journey from interest to purchase.
By putting these systems in place, I help stores recover missed revenue, improve customer retention, and generate more sales from existing traffic.
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AI Automation Systems for E-commerce & Business Workflows
I build AI automation systems for Shopify stores to simplify operations and reduce manual work.
The goal of this project was to create a system that handles repetitive tasks automatically so the business can focus on growth and sales.
I set up automated workflows for customer communication, order updates, and internal processes to improve speed and efficiency.
I also connect different tools to ensure smooth data flow and reduce delays in daily operations.
By putting this system in place, I help store owners save time, improve customer experience, and run their business more efficiently.
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Social Media Shop Setup — Instagram, Pinterest & Facebook
Set up fully functional social media shops across multiple platforms for two e-commerce brands, a plant-based wellness and clean eating brand (The Plant Prep Co), and an organic skincare brand (Natural Embrace).
Each platform was configured to showcase products directly within the social profile, making it easy for followers to browse and buy without leaving the app.
Facebook and Instagram Shops were set up with a dedicated shop tab and product catalogue linked to the brand's inventory.
Pinterest was configured with a business profile, product pins, and shoppable content connected to the store.
The result was a seamless multi-platform shopping experience that turned social media profiles into active sales channels.
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Shopify Product SEO Optimisation
Completed full on-page SEO optimisation for a Shopify store's product catalogue. Each product was assigned a targeted focus keyword aligned with buyer search intent, and meta tags were structured to improve visibility on Google search results. Products optimised included skincare and wellness items such as serums and deodorants, each requiring distinct keyword strategies to target specific audiences. The result was a store with a clean, keyword-rich SEO structure across all products built to rank for the terms buyers are actively searching for.
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CONVERTING LANDING PAGE DESIGN — E-COMMERCE & AFFILIATE
These landing pages were designed across different business models — e-commerce stores, affiliate product offers, and digital course sales — each built with one goal in mind: convert visitors into buyers.
The designs feature benefit-led headlines, clean product and offer sections, strategic call-to-action placement, social proof through testimonials, and trust-building elements like founder introductions and feature breakdowns. Every layout is structured to guide the visitor toward a single decision without distraction.
Mobile-optimized, visually consistent, and built around the specific audience each offer is targeting. No generic templates every page reflects the brand and the offer it's selling.
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Google Analytics 4 Setup for Shopify Store
Set up and connected Google Analytics 4 to a Shopify store, integrating it with Google Merchant Center for full visibility across store performance.
The setup included activating the GA4 property, connecting it to the store's data stream, and verifying the live connection so the store owner could track visitor behaviour, traffic sources, and sales performance in real time.
Google Merchant Center was also confirmed active, approved and ready for Shopping. The client went from operating with zero tracking data to having a complete, accurate analytics system running from day one.
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