An author once sent me a beautiful book cover and asked:
“Can I use this same cover everywhere?”
The short answer?
Not always.
The cover looked fantastic as a printed book.
But when I saw it as a tiny thumbnail on an online bookstore, something changed.
The title became...
Book Cover Design — Genre Recognition
A writer once sent me a book cover and said:
“I want it to look premium.”
So I focused on making it beautiful.
Then I asked a more important question:
“What would a reader think this book is about before reading the title?”
That...
A YouTuber once showed me a thumbnail that looked amazing on his laptop.
Big image.
Sharp details.
Beautiful typography.
Then I opened YouTube on my phone.
It almost disappeared.
The face became tiny.
The text became difficult to read.
The important visual details...