Exploring multiple interaction directions for one client section

A client wanted to compare different ways of presenting project imagery, so instead of relying on references, I built several working variations in one prototype.

We tested:

— Structured vs. more chaotic layouts — Different image ratios — Square vs. portrait-heavy compositions

The goal was simple: make the decision easier before moving into the final build.

Prototyping the interaction early gave us clearer feedback, faster alignment, and less room for interpretation.

So creative

Absolutely. For this Attend Homecare social media project, the caption should position you as a Social Media Manager who understands healthcare branding, content strategy, audience education, and compassionate storytelling, not just someone who designed graphics.

Social Media Management & Content Strategy for Attend Homecare 🏡💙

Created a professional social media content direction for Attend Homecare, focused on communicating compassionate, reliable, and personalized homecare services through clear and engaging visual storytelling.

The content strategy highlights key services including palliative & comfort care, family caregiver coaching, medication management, post-surgery recovery care, and 24/7 live-in & respite care.

For a healthcare-focused brand, the goal was to make every post feel trustworthy, warm, professional, and easy to understand while maintaining a consistent visual identity across the social media feed.

I developed content concepts designed to: • Educate families about available homecare services • Build trust with potential clients and caregivers • Communicate complex services in a simple way • Create a consistent and recognizable brand presence • Encourage meaningful engagement from families and caregivers • Present Attend Homecare as a compassionate and dependable care provider

The visual direction combines navy blue, light blue, clean typography, and authentic caregiving imagery to create a calm and professional healthcare aesthetic.

This project demonstrates my approach to social media management, content planning, healthcare content creation, visual storytelling, and brand consistency.

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Really strong approach. I like how the content focuses on educating families while keeping the brand warm and trustworthy especially important for healthcare brands where clarity and empathy matter.