Evan Knox

A quick look back at what I built — and what I learned.

I started Caffeine Marketing from scratch and grew it into a team that served more than 100 clients before I exited. We scaled by focusing on systems, clarity, and consistency — not complexity.

Earlier this year, I sold the...

Over the past few months, our team has been working on a full redesign of Homegrown — rethinking how we communicate our story, value, and product experience from the ground up.

This wasn’t just a visual refresh. It started with deep customer discovery, refined positioning, and...

As part of a recent work exercise, I explored how an early-stage SaaS company could move beyond the “early adopter wall” — where growth stalls, not because the product stops working, but because the market shifts under it.

The goal was to design lightweight experiments that...