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Evan Knox
AI-Powered CMO | Building GTM Systems That Scale ATL, GA 🍑
New to Contra
Evan is ready for their next project!
Over the past few months, our team has been working on a full redesign of Homegrown — rethinking how we communicate our story, value, and product experience from the ground up.
This wasn’t just a visual refresh.
It started with deep customer discovery, refined positioning, and clarity on who we serve and why it matters.
I led the initiative, working closely with our designer and dev team to translate that strategy into a clean, modern design language that feels true to what Homegrown is becoming.
The result?
A simpler, sharper experience — built to help local vendors grow year-round.
(Quick walkthrough of our new design system and brand direction.)
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A quick look back at what I built — and what I learned.
I started Caffeine Marketing from scratch and grew it into a team that served more than 100 clients before I exited.
We scaled by focusing on systems, clarity, and consistency — not complexity.
Earlier this year, I sold the company.
But the lessons still shape how I build today:
→ Clarity wins.
→ Systems create freedom.
→ Simple scales.
(A quick scroll through the original site — a small snapshot of a much bigger journey.)
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As part of a recent work exercise, I explored how an early-stage SaaS company could move beyond the “early adopter wall” — where growth stalls, not because the product stops working, but because the market shifts under it.
The goal was to design lightweight experiments that uncover what truly drives adoption: message, pricing, activation, or behavior.
It’s a structured way to learn faster than the market moves — the core job of any founder or operator guiding a product from early traction to mainstream success
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Our goal was simple: help local vendors create an online storefront in 15 minutes or less — no tech headaches, no expensive platforms.
This new site tells that story clearly.
✅ Clear offer: “Create your own online storefront in 15 minutes.”
✅ Fast path to action — one CTA above the fold.
âś… Transparent pricing that makes sense for small producers.
✅ Visuals that feel real — farmers, bakers, makers.
Homegrown isn’t just another e-commerce platform. It’s built for the people who make and grow things — the ones who keep local economies alive.
If you know a farmers market vendor, send them our way.
https://findhomegrown.com/signup
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