Over the past few months, our team has been working on a full redesign of Homegrown

Over the past few months, our team has been working on a full redesign of Homegrown — rethinking ...Over the past few months, our team has been working on a full redesign of Homegrown — rethinking ...

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Evan Knox

pro

• Oct 30

Over the past few months, our team has been working on a full redesign of Homegrown — rethinking how we communicate our story, value, and product experience from the ground up.

This wasn’t just a visual refresh. It started with deep customer discovery, refined positioning, and clarity on who we serve and why it matters.

I led the initiative, working closely with our designer and dev team to translate that strategy into a clean, modern design language that feels true to what Homegrown is becoming.

The result? A simpler, sharper experience — built to help local vendors grow year-round.

(Quick walkthrough of our new design system and brand direction.)