esther
Brand & Communication Designer for clear visual systems.
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THE ART OF CREATIVITY ✨
Experimenting. Exploring. Not knowing exactly what the outcome will be. PLAYING.
I started with paper: arranging, breaking it apart, and creating compositions. In that imperfect, analog process through randomness, mistakes, and trying again – something emerged.
Something real.
Fragile.
Human.
Once I had a feeling for where the journey was going, I could translate that feeling into words and create images for the book with Envato that carried the same emotion.
I was also able to quickly create mockups that gave me a vision of the final product.
And then I turned it into a small spot for the poetry book: inspired by memories of my grandfather reading poems to us when we were younger, and the emotions those moments created.
A personal idea, brought to life in a short amount of time with the help of the right tools.
That’s what Human by Design means to me: Humans decide what stays, what disappears, and what feels right.
It’s our curiosity.
Our experimentation.
Our need to play. 🤍
🎨 Tools: Envato ImageGen, VideoGen, MusicGen, VoiceGen, MockUpGen, Graphics, Effects
@envato #envatochallenge
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How do you bring the magic of children’s ballet studio into a website? 🩰
For this challenge, I gave a children’s ballet studio in my Munich neighborhood a complete digital glow-up.
The goal was to create a website that feels as joyful, playful, and welcoming as the world of ballet itself. I redesigned the visual world with a playful logo, the rounded and friendly Asap font, and soft, delicate colors to create a warm and approachable experience.
The new website includes:
· Online booking for classes & events
· A website assistant to answer questions instantly
· A simple inquiry form
· A clean backend where the owner can easily manage content and updates
· And of course, is responsive.
Before: http://kinderballett-jasmin-sanft.de/index.html
After: https://sanft-ballett.base44.app/preise
(https://sanft-ballett.base44.app/preiseBefore)Before & After the website glow-up you can find in the video below!
Throughout this process, I was truly amazed by how @Base44 helped turn ideas into real, working products so quickly. This was one of my first website built with Base44 — but definitely not my last. Thanks for this amazing opportunity. 💙
#GiveItAGlow @Base44
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