esther podrasa
brand & communication designer for clear visual systems.
New to Contra
esther is ready for their next project!
Full Brand Identity System for AI Design Startup
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Branding for a Painting Company
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Brand Refresh for Educational Institution
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THE ART OF CREATIVITY ✨
Experimenting. Exploring. Not knowing exactly what the outcome will be. PLAYING.
I started with paper: arranging, breaking it apart, and creating compositions. In that imperfect, analog process through randomness, mistakes, and trying again – something emerged.
Something real.
Fragile.
Human.
Once I had a feeling for where the journey was going, I could translate that feeling into words and create images for the book with Envato that carried the same emotion.
I was also able to quickly create mockups that gave me a vision of the final product.
And then I turned it into a small spot for the poetry book: inspired by memories of my grandfather reading poems to us when we were younger, and the emotions those moments created.
A personal idea, brought to life in a short amount of time with the help of the right tools.
That’s what Human by Design means to me: Humans decide what stays, what disappears, and what feels right.
It’s our curiosity.
Our experimentation.
Our need to play. 🤍
🎨 Tools: Envato ImageGen, VideoGen, MusicGen, VoiceGen, MockUpGen, Graphics, Effects
@envato #envatochallenge
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