pro
ERIK CLAUSÈN
strategic partner. copy,design,development,
New to Contra
ERIK is ready for their next project!
A self-initiated redesign of Swimbird, a WealthTech company. I saw an opportunity to create a clearer, more premium digital experience built around conversion. AFTER, https://swimbird.framer.website/
Before, https://www.swimbird.com/
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Doing a wireframe for a potential real estate project.
I don't start with design.
I start with questions.
Every project I take on begins the same way, and it's not in Framer.
Before I open a design tool, I want to know:
Who's actually going to land on this site? What are they unsure about before they contact you? What do you want them...
Most payments companies sell speed. I designed TEA's site around a different question: where did the money actually go?
Built the full site + copy + identity in Framer — a live shader hero, a particle globe plotting real currency markets with flight paths between them, and a...
