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I don't start with design.
I start with questions.
Every project I take on begins the same way, and it's not in Framer.
Before I open a design tool, I want to know:
Who's actually going to land on this site? What are they unsure about before they contact you? What do you want them to do once they're there?
Sounds obvious. But most sites I look at skip it. They tell you what the company does, and never get around to why you'd pick them over the other five tabs you have open.
So the order I work in is:
Figure out who we're talking to and what they need to hear
Decide what goes first on the page, what goes second, and what gets cut
Map out the sections and pages, still no visuals
Then design it, type, colour, spacing, the whole feel
Then build it in Framer and get it fast and findable
Design comes fourth on purpose. If the thinking behind it is solid, design makes it feel trustworthy and easy to act on. If it isn't, you just end up with a nice-looking site that doesn't do anything.
The upside is the build goes quick. By the time I'm designing, there's nothing left to argue about.
If you're planning a site and haven't worked out the first two steps yet, that's the bit I'd want to start with.
@ERIK CLAUSÈN Mapping sections before touching visuals also makes Framer decisions much cleaner. Do you test the page order with users before settling on type, colour, and spacing?
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We’ve been building something we’ve been dying to share.
Meet Astral, a premium headphone e-commerce experience we designed and built for Framer Commerce.
We wanted to push a template beyond just looking good.
So we focused on the details that make a product experience actually feel premium, immersive storytelling, dynamic product presentation, bold editorial typography, smooth interactions, and a complete Commerce experience underneath it all.
A few things we packed into Astral:
→ Immersive product storytelling
→ Dynamic product showcases
→ Smooth interactions & transitions
→ Editorial-inspired layouts
→ Full Framer Commerce experience
→ Responsive design
→ Built to be customized for a real brand
The result is one of our favorite builds at Vizualogy so far.
And we’re not done yet.
We’re putting together a full case study breaking down the thinking, design decisions, interactions, and process behind the build.
More soon.
looks fire, great job
Option 1 — Bold & Editorial
Two directions. One brand. Which one wins? 👀
I explored two different visual approaches for the same coaching website — each with its own personality, typography, color, and visual energy.
A — Bold, dark & editorial
B — Bright, elegant & modern
If you were the client, which direction would you choose?
Cast your vote and tell me what made you pick it. 👇
#UIDesign #WebDesign #Framer #WebDesignInspiration #DesignPoll #Framer
75 voted
72%
29 voted
28%
104 votes
Closed
Both directions look strong, but I’m leaning toward A Bold, dark & editorial 👀 It feels more distinctive and has a stronger visual personality. Would love to see where you take it next! 🔥
Love the cursor interaction
