A self-initiated redesign of Swimbird, a WealthTech company. I saw an opportunity to create a cle...A self-initiated redesign of Swimbird, a WealthTech company. I saw an opportunity to create a cle...
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A self-initiated redesign of Swimbird, a WealthTech company. I saw an opportunity to create a clearer, more premium digital experience built around conversion. AFTER, https://swimbird.framer.website/
Went deeper on the case study layout in STUDIO HRSE, strategy, visuals, and a scroll transition straight into the next project, so nobody hits a dead end.
This is the page I'd want a potential client to actually read start to finish.
Free template, live on Framer.
https://www.framer.com/marketplace/templates/studio-hrse/
What should a platform for tokenized private equity look like?
Probably not like another traditional bank.
For ICME, the client wanted a visual direction that felt modern, disruptive, and native to a new kind of financial market.
The challenge was finding the balance: make the experience bold enough to feel different, while keeping a complex product understandable and credible.
I developed a digital-brutalist direction with retrofuturist touches - oversized typography, hard contrast, pixel textures, raw layouts, blue gradients, and controlled motion.
I worked with Arash Attar and the ICME team across the landing page and parts of the wider product interface. This video focuses specifically on the landing-page experience.
The goal was to:
— Explain tokenized private-company equity more clearly
— Create a memorable visual identity for the product
— Speak to both investors and founders
— Make financial technology feel ambitious rather than conventional
Would this visual direction make you want to explore the product - or should financial platforms feel more restrained?