Eric Trovò's Work | ContraWork by Eric Trovò
Eric Trovò
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Eric Trovò

Brand identity for founders who need to look credible, fast.

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Cover image for Forge & Co - Brand
Forge & Co - Brand Identity A coffee roastery identity built on a single idea: the fire that shapes metal is the same fire that roasts a bean. Forge & Co needed a mark that earned its name instead of just wearing it. The brief was a brand for a small-batch coffee roaster with a blacksmithing angle in its backstory, and most routes toward that end up either literal "hammer and mug, done to death" or decorative "metal textures slapped on packaging with no reason behind them". The solve: an anvil as the container, a coffee bean at its center. Same fire, same patience, same idea of raw material becoming something worth holding, told through one symbol instead of two competing ones. Palette stays in that register. Anvil Charcoal for the base, Ember Amber for warmth and roast, Kraft Tan for raw, honest material, nothing glossy or overdesigned. Applied across packaging, cup sleeve, and apron, the mark holds up at a half inch or across a storefront without losing the idea.
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Cover image for New brand mark - Valley
New brand mark - Valley Cove. Built it straight from the name: the V and C merge into the owl’s eyes. Canopy Green, Sage, Deep Pine. Feels grounded, calm and solid. Works stitched as a patch, works debossed into leather. Had to hold up both ways, so I designed it to. Opinions?
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Cover image for Sepia & Anchor - Brand
Sepia & Anchor - Brand Identity for a Stationery & Correspondence Co. Introducing the brand identity for Sepia & Anchor, a stationery and correspondence brand built around a single historical fact: sepia ink was once drawn from real cuttlefish, long before synthetic ink existed. The anchor holds it steady. This brand sheet features a navy, gold, and parchment palette applied across real materials - embossed leather journal, wax-sealed envelope, the ink bottle label itself, and a canvas bag tag - showing how one mark and one story carry consistently across every surface a correspondence brand actually touches. Brand Highlights: - Embossed leather journal cover - Wax seal with the anchor mark - Ink bottle label design - Canvas bag tag application - Navy, sepia gold, and parchment palette - Concept-driven mark tied to the brand’s real namesake Brand Name: Sepia & Anchor Industry: Stationery & Correspondence Tagline: Written to last.
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Cover image for AI Image Enhancement — Raw
AI Image Enhancement — Raw to Brand-Ready
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