Brand mascot design - Thistle & Page
A character mark built for a boutique bookshop/library concept, designed to carry the brand across signage, print, and digital touchpoints.
The brief: a mascot that feels literary without being twee, warm enough for signage, clean enough to scale down to a favicon. The fox-with-glasses motif nods to the “quiet scholar” archetype, paired with an open book that doubles as a stable base shape across sizes.
Deliverables: primary mark, circular badge variant (for physical signage/stamps), and a mock storefront application to show the system in context.
Open to brand identity work for cafés, bookshops, boutique retail, and other character-driven concepts - see portfolio for more.
0 likes · 0 views · Nov 6, 2026
Brand mascot design - Thistle & Page A character mark built for a boutique bookshop/library concept, designed to carry the brand across signage, print, and d...
