Here's how I designed a SaaS analytics dashboard that reduces churn and the decisions behind it.
KPI cards first. Total Users, Signups, Active Users, Churn Rate, MRR all above the fold. The founder should never have to scroll to know if the business is healthy.
People often ask me what inspires me to make minimalistic designs, but i just know that less is more and design speaks volume when you know exactly what to remove.
A project i handled for Kitchen Clinic