Emmanuel
Product designer: Transforming Ideas into Products
I was playing around on Figma, and I designed #Floraai hero section. I mainly wanted to see how Figma motion works, ad turns out to be really cool. I will definitely learn more about it.
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Sometimes, being a designer means designing for yourself.
I started a business and needed flyers to communicate what we were about.
There was no client brief.
No one telling me what the visual direction should be.
I just knew what I wanted people to feel, what I needed them to understand, and how I wanted the brand to show up.
So I got to work.
I explored a direction, built a visual language around it, played with typography, composition, imagery, colour and storytelling, and eventually, this style came together.
These are some of the results.
For me, this is bigger than making good-looking graphics. It’s a reminder that my design skill doesn’t only live inside someone else’s brief.
I can identify the problem.
Shape the direction.
Build the visual system.
And take an idea from “I know how I want this to feel” to something people can actually see.
That’s the kind of designer I’m becoming: not just someone who executes, but someone who can own the creative direction.
And honestly, I want to do more of that.
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Designing for two people, not just two users.
When I was designing this experience, I kept coming back to one question:
How can a product help two people intentionally grow together?
That led me beyond the usual engagement metrics.
The streak isn’t just a streak.
The daily check-in isn’t just a form.
The rituals aren’t just another feature.
They’re small behavioral nudges designed to make meaningful actions easier to repeat.
The goal isn’t to make people open the app more.
It’s to make opening the app lead to something worth doing together.
Good design doesn’t just solve interface problems. It shapes the behaviors that happen after the interface.
#ProductDesign #UXDesign #BehavioralDesign #DesignThinking #UIUX
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The more information you have, the harder it becomes to keep track of what actually matters.
While designing Akinia’s Watchlist, I wanted to move beyond the idea of a simple “save for later” feature.
Investment research is continuous. You might be tracking a company, following a fund, watching an investor, or waiting for a particular deal to develop.
The Watchlist needed to support that behavior.
So I designed it around monitoring, not just saving, giving users a way to organize what they care about while keeping relevant activity and updates within reach.
Different lists.
Different entities.
Relevant signals.
One focused workspace.
The challenge was keeping all of that information accessible without making the experience feel heavy.
This walkthrough shows how the Watchlist comes together across the different tabs.
Another piece of Akinia’s investment intelligence experience.
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