Emmanuel
UX/UI Designer: Transforming Ideas into Products
The more information you have, the harder it becomes to keep track of what actually matters.
While designing Akinia’s Watchlist, I wanted to move beyond the idea of a simple “save for later” feature.
Investment research is continuous. You might be tracking a company, following a fund, watching an investor, or waiting for a particular deal to develop.
The Watchlist needed to support that behavior.
So I designed it around monitoring, not just saving, giving users a way to organize what they care about while keeping relevant activity and updates within reach.
Different lists.
Different entities.
Relevant signals.
One focused workspace.
The challenge was keeping all of that information accessible without making the experience feel heavy.
This walkthrough shows how the Watchlist comes together across the different tabs.
Another piece of Akinia’s investment intelligence experience.
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Designing for a platform like Akinia is really more about making the right data easier to understand.
While designing on Akinia, I worked on several experiences, this is one of them; an experience that helps investors research African companies without making the interface feel overwhelming, and trust me, it can get overwhelming.
This Public Companies experience was designed to make sure the amount of data needed to be presented was preseted in a way that is not overwhelming to the user.
A single company can have layers of information behind it, market position, valuation, financial performance, ownership, and more.
So rather than treating each piece of information as a separate destination, I designed the experience to let users move naturally from:
Who is this company? → How is it valued? → How is it performing? → Who owns it?
The important stuff…
The challenge was creating an interface that could handle complex financial information while still feeling clear, fast, and intuitive.
These are a few screens from that experience.
And this is only one part of what I've built for Akinia.
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The Product Paradox | Episode 3
The most effective marketing campaign in the world might not be an advertisement at all.
It might be a feature.
Here's why. #products #design #uxdesign
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The Product Paradox | Episode 2
We’ve all seen Netflix ask, “Are you still watching?”
Most people think it’s about your well-being.
I don’t think that’s the real reason.
Here’s what I think is actually happening.
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