Eddie Mbugua
Brand identity and product ads for startups
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Allure Agency: A Logo Built Around a Glowing Door
Offices aren’t usually mysterious. Allure Agency’s are.
The brief
Allure Agency offers a curated selection of brand-new office spaces in standout locations. They sell places worth going to, so the offices themselves are the product. They wanted a logo that matched their unique taste and carried a mysterious mood.
The idea
Nothing says mystery quite like a glowing door. So I reshaped the “A” in “Allure” to include one.
From there, I built a colour palette to suit the brand and applied it to the logo. That became the primary logo.
The secondary logo
For the secondary mark, I wanted to bring both A’s together again. That’s where it clicked: the “A” in “Agency” could be a shadow projected from the door. One shape, two letters, and the whole story in a single mark.
What’s next
The logo is nearly done, so I’m moving on to bringing the brand to life. I’ll build mockups in the brand colours and develop marketing concepts that capture Allure’s tone of voice and how the brand would want to be seen.
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Sookk: Logo Design & Brand Identity
Sookk is a fashion accessories company that sells modern socks made with affordable materials. The client came to me needing a logo and a complete brand identity.
Research: I started by studying the brand and looking at what its competitors were doing. My goal was to create something completely different, so Sookk would stand out in a crowded market.
Target audience: Sookk targets budget-conscious shoppers, mostly younger, style-aware consumers such as students and early-career professionals. They want their outfits to look considered without paying premium prices. They value affordability, but they still care about aesthetics. They want to feel they got something stylish, not something cheap.
Moodboard and logo exploration: With this in mind, I created a moodboard that matched the client's needs, and this is where my logo exploration began. I went for a design that is modern, clean, and easy to identify, with colors that appeal to the target audience.
Variations and mockups: Once the logo was approved, I created variations for use across different areas of the brand. I made mockups for sock labels, packaging boxes, the store sign, and other touchpoints. This step shows the client how the brand will look in real-life scenarios.
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Sentimentum Studios Logo Design
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Good design doesn't just look nice.
It stops people mid-scroll.
(Like this did for you.)
I create high-impact visual content for brands that refuse to be ignored.
Interior, lifestyle, events — I bring the aesthetic.
📩 Open for projects.
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