Allure Agency: A Logo Built

Allure Agency: A Logo Built Around a Glowing Door

Offices aren’t usually mysterious. Allure Agency’s are.

The brief Allure Agency offers a curated selection of brand-new office spaces in standout locations. They sell places worth going to, so the offices themselves are the product. They wanted a logo that matched their unique taste and carried a mysterious mood.

The idea Nothing says mystery quite like a glowing door. So I reshaped the “A” in “Allure” to include one.

From there, I built a colour palette to suit the brand and applied it to the logo. That became the primary logo.

The secondary logo For the secondary mark, I wanted to bring both A’s together again. That’s where it clicked: the “A” in “Agency” could be a shadow projected from the door. One shape, two letters, and the whole story in a single mark.

What’s next The logo is nearly done, so I’m moving on to bringing the brand to life. I’ll build mockups in the brand colours and develop marketing concepts that capture Allure’s tone of voice and how the brand would want to be seen.