Projects using RecraftProjects using Recraft🥣 DOPALOOPS: A critique of the era of digital overstimulation
Hi community! I wanted to share my project for the contest. This time, I decided to take a path with a touch of dark humor, a bit of controversy, and a direct critique of one of the heaviest dynamics of modern life: the constant injection of dopamine we live in.
Social media networks know this perfectly well and exploit it to trap us in their algorithms. Traditionally, the moments when we think and come up with our best ideas come from boredom and internal dialogue. Today, that space barely exists; it seems we must be constantly entertained and bombarded with stimuli.
To materialize this idea, I created a fictional product: DOPALOOPS. A breakfast cereal where the flakes are sugar-coated likes and notifications. Now with more dopamine!
🐒 The Character: A reflection of our own trance
The protagonist of this universe is a somewhat dark character. I specifically chose a tarsier because of its gigantic eyes and that particular expression that gives you the feeling it hasn't left its room in years.
It is so hypnotized by its smartphone that it borders on the absurd: it completely ignores the bowl of cereal it is theoretically supposed to be selling. It’s the perfect avatar for our own digital trance.
🛠️ The Workflow with Recraft: The battle for the ideal pixel
Working on the entire series with the Recraft platform was quite a challenge. To be honest, the process was much longer than it should have been, and I spent way more tokens than necessary trying to get the AI to understand the exact composition.
I had a very fixed vision in my head regarding the visual outcome and the level of detail I wanted to achieve, so I took the time to patiently iterate until I reached the closest possible version to what I had imagined.
These are my honest project links:
First part: https://www.recraft.ai/project/0f68b36c-ab23-451b-911b-57e68a935321
Second part: https://www.recraft.ai/project/96989a3f-4524-47e4-8191-f3026b825bc1
I know that is a mess. But you can see paths I was discarded.
I’d love to know what you think about the concept and the scene setup! Critiques, opinions, and feedback are more than welcome in the comments. 👇 NULL is a complete mascot system built for a fictional cybersecurity company, proving that a single character can remain instantly recognizable across branding, posters, merchandise, social campaigns, motion, and environmental storytelling. The project explores how strong character design becomes a cohesive brand by combining identity, world-building, and consistent visual language into one unified ecosystem.
NULL is the quiet guardian of /dev/null, the hidden place where corrupted code and dangerous software disappear forever. Calm, observant, and endlessly patient, NULL finds vulnerabilities before attackers can exploit them, protecting developers without ever seeking attention. Rather than fighting threats with force, NULL simply ensures they quietly cease to exist. Every application in this project expands that idea while preserving the same recognizable identity.
Project: https://www.recraft.ai/project/b49a3f35-5c69-43f6-8da1-f293bc7d618f
(https://www.recraft.ai/project/b49a3f35-5c69-43f6-8da1-f293bc7d618f)@Recraft x @Contra MÉL THE SEAL — Remote Work Solutions for Tired Creative People
Meet Mel: a sleepy harbor seal built from lavender raff, client revisions, lofi beats, low battery mode, and tiny wins.
What started as a small painting of a seal with cosmic eyes became a full mascot-led brand world. I developed Mel’s personality, origin story, visual identity, comic series, emotional language, packaging, merch, stickers, social content, and a card game for freelancers surviving the workday.
The goal was to create more than a cute mascot. Mel needed to feel like the same character everywhere: in a comic panel, on a coffee cup, inside a sticker pack, on a hoodie, and in a tiny animated moment of client-revision panic.
Built with Recraft Studio:
Character exploration, reference-image workflows, V4.1 Vector identity studies, packaging and merchandise applications, social assets, storyboards, and image-to-video experiments.
Always tired. Often late. Still shows up.
Full Case Study: https://www.recraft.ai/project/2a11d3ab-1851-4c5e-b259-3e3a54b46633
My loom is in the comments.
