MONTEL is a conceptual luxury watch brand inspired by the timeless appeal of vintage dress watches from the late 1980s and early 1990s.

The idea was to create a brand that feels established without feeling dated. One built around elegant craftsmanship that stands the test of time.

I was inspired by vintage luxury ads and wanted to create a presentation that placed the watch at the center of attention. I wanted to capture that same feeling by shifting the focus entirely to the watches rather than the models. The models are shown in silhouette, with poses that naturally draw attention to the watch.

At the center of this concept is an exploration of luxury watch design.

Inspired by brands like Rolex and Cartier (along with my own ideas), I created a range of watches that explore different styles and interpretations of luxury. The collection features gold, rose gold, and silver finishes, with variations in shape, detail, and overall design.