Freelancers using Facebook Business ManagerFreelancers using Facebook Business Manager
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Xheni Trebicka's avatar
Xheni Trebicka
proAlbania
Transforming Your Digital Presence: Social, SEO & WordPress
$5k+
Earned
13x
Hired
5.0
Rating
163
Followers
FRAMER_EXPERT

expert

Transforming Your Digital Presence: Social, SEO & WordPress
Cover image for Branded Social Media Content & Grid Template for Alice VA
$1.9K+ earned
Branded Social Media Content & Grid Template for Alice VA
1
52
Cover image for Healthcare Website Redesign & Multilingual Content
Healthcare Website Redesign & Multilingual Content
1
9
Cover image for Social Media Management & Content
Social Media Management & Content Strategy for Pizzeria Venezia
3
2
323
Cover image for HeyGen AI Avatar Videos in German for Die Schwesternpflege
HeyGen AI Avatar Videos in German for Die Schwesternpflege
1
7
Facebook Business Manager(1)
Bryn Fergusson's avatar
Bryn Fergusson
Kuta, Indonesia
Impactful Social Media Growth Strategy & Creative Direction
$5k+
Earned
4x
Hired
5.0
Rating
38
Followers
Impactful Social Media Growth Strategy & Creative Direction
Cover image for Digital Storytelling, Customer Persona, Graphics, Instagram Ads
Digital Storytelling, Customer Persona, Graphics, Instagram Ads
0
109
Cover image for Brand identity, Instagram management, Facebook Ads
Brand identity, Instagram management, Facebook Ads
1
87
Cover image for Instagram, Ad Creatives, Brand Identity: Serene Skin Solutions
Instagram, Ad Creatives, Brand Identity: Serene Skin Solutions
0
91
Cover image for Brand Growth and Engagement Enhancement for Royal Codes
Brand Growth and Engagement Enhancement for Royal Codes
0
19
Facebook Business Manager(3)
Michael F. Esan's avatar
Michael F. Esan
Lagos, Nigeria
Facebook(Meta) & Google Ads Expert | AI Automation
5.0
Rating
14
Followers
Facebook(Meta) & Google Ads Expert | AI Automation
Cover image for Facebook Ads Targeting Just Changed!
Facebook Ads Targeting Just Changed! Here's What It Means… Meta just quietly rolled out a new AI targeting feature, and I think it's more interesting for where it's heading than what it actually does right now. Let me break it down. Inside Ads Manager, at the ad set level under detailed targeting, some accounts now have a new option: "Describe your audience." Instead of manually scrolling through interest categories trying to guess the right ones, you literally write a description, up to 2,000 characters, of who your ideal customer is, and Meta's AI generates relevant detailed targeting suggestions based on that. For example: "small to medium business owners currently running their own Meta ads" or "in-house performance marketers running ads for large corporations." You paste that in, hit generate, and it spits out targeting categories that match. Full disclosure, when I tested this live, it was buggy and didn't generate anything. Worth flagging because new Meta features often roll out rough before they're stable. But I'd tested it earlier and it worked fine, and honestly the suggestions were solid, it even surfaced targeting options I didn't know existed, despite having run ads on my own business for years. Here's the honest take on where this stands right now: in its current form, it's mostly just a time-saver. It helps you find relevant categories faster and might unearth options you'd missed. But detailed targeting itself has become far less influential in how Meta actually decides who sees your ads compared to a few years ago, everything you select is treated more as a "suggestion" than a hard rule these days. But here's why I think this feature actually matters long-term: I'm confident this evolves into something bigger. Right now, your description gets translated into pre-existing categories. Eventually, I'd expect Meta to skip that translation step entirely and target directly off your description , letting you get incredibly specific instead of being boxed into broad existing categories. Think about the difference between "people interested in marketing" (a huge, vague category) versus "in-house performance marketers running Meta ads for large corporations" (a tiny, precise group that's exactly who you want). If Meta can eventually target that specifically, you could reach far fewer people, spend less overall, and get equal or better results, because you're not paying to reach anyone outside your actual audience. This would likely mean higher cost per impression for that hyper-specific audience (great for Meta's revenue), but potentially much stronger ROI for advertisers who know exactly who they're trying to reach. Worth keeping an eye on. If your account has this feature, it costs nothing to test it and see what it surfaces, even in its current limited form, it might reveal targeting options you've been missing. Follow along, I'll keep you updated as this rolls out further. 👀
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Cover image for Running Meta Ads is EASY
Running Meta Ads is EASY Once You Understand This With everyone's feed getting flooded with obvious AI-generated content, there's one strategy that's actually working better than ever right now, and it's the exact opposite of AI slop: using real creators in your ads. Here's why this matters. Nobody's favorite creator is AI-generated. People trust real humans they already follow, not generic content. So instead of fighting that, you lean into it, you partner with creators who already have your audience's attention and trust, and you use that in your ads. The ad format for this is called Partnership Ads. It's when a creator's profile and your business's profile are both tied to the ad, so you're tapping directly into their audience, the people who are already primed to pay attention because it's coming from someone they follow. And the data backs this up hard: partnership ads see a 13% higher click-through rate and a 71% higher brand lift compared to regular ads. That's not a small bump, that's a meaningfully different result. Here's how to actually find the right creator and make this work: 1. Know your audience first, then match the creator to them Don't just pick whoever has the biggest following. Pick someone your specific target audience already follows and trusts for that topic. A creator can have millions of followers and still be the wrong fit if their audience doesn't overlap with your buyers. Relevance beats reach every time here. 2. Use the Creator Marketplace to shortcut the search It analyzes your business account and suggests relevant creators automatically. Start with the ones already actively doing partnership ads with other brands, they're more likely to respond, and if brands are already spending budget with them, there's a good chance it's working. 3. Send outreach through the platform, not cold DMs Generic "we'd love to work with you" messages get ignored, especially by bigger creators drowning in inbound. Messaging through the Creator Marketplace routes into a separate inbox that creators actually check for business inquiries, way better response rate. 4. Get usage rights, not just a post This is the part people skip. A creator posting once to their own audience gets you a short burst of visibility, most of the value disappears within 24 hours. But if you negotiate permission to run their content as paid ads, you can keep leveraging their trust and face for months, sometimes years. Often costs little to nothing extra to add this in. 5. Work with a few creators, not just one Results can vary creator to creator. Start with 2-4 rather than betting everything on a single partnership. Increases your odds that at least one significantly outperforms your standard ads. 6. Be specific about some things, flexible on others Be crystal clear on the call-to-action and the hook structure (ask for multiple different openings/hooks so you get more usable creative variations). But let the creator write their own script and delivery, they know how to talk to their own audience better than you do. Don't over-direct the creative itself. One more thing worth checking before you partner with anyone do your due diligence. Have they talked about your product category before? Was it positive? Any past controversy that could reflect on your brand? Worth a quick check before committing. Bottom line: in a feed full of obviously-AI content, a real trusted face recommending your product is one of the strongest scroll-stoppers left. Worth testing even with a modest budget. Follow along, more of these breakdowns coming. 👀
1
208
Cover image for This is not about a
This is not about a targeting fix or a bidding hack, it's about something a lot of advertisers refuse to consider. Let me tell you about a client I took on. This business had ads that used to work really well. Solid return on ad spend, consistent sales, all built around one product, a bestseller that was great for bringing in new customers. Then slowly, over time, results just... died. Not overnight. Just a steady decline until they were unprofitable across the board. The obvious answer would be "ad fatigue, right? Just refresh the creative." Except they'd already done that. New ads, new angles, tested regularly. Still declining. So something else was going on. Here's what I found when I actually dug in: the reviews for that hero product weren't great. Not terrible, just... "fine." "A bit disappointing." "There are better alternatives." And they had direct competitors selling something very similar, with better reviews. That gap was quietly killing their ability to acquire customers, no matter how good the ad creative was. So here's the uncomfortable truth in this: your ads don't operate in a vacuum. People don't just click and buy blindly anymore. They check reviews, they ask a friend, increasingly they'll even ask ChatGPT "is this actually good, or is there something better?" And your ad is only as strong as what happens when someone goes looking for a second opinion. There's also a compounding effect most people don't think about, negative word of mouth spreads faster and harder than positive word of mouth. One bad experience gets told to friends, who tell their friends. It snowballs quietly in the background while you're staring at your ad account trying to figure out why performance dropped. The real question isn't "is my product good?" It's "is my product better than the alternative someone can find in 30 seconds of searching?" That's the actual bar. So what do you actually do if this is happening to you? → Go straight to your reviews; the bad ones AND the good ones. Bad reviews tell you exactly what to fix. Good reviews tell you what to lean into and emphasize more. → Don't scale spend on a product with mediocre feedback. It just accelerates the negative word of mouth. Fix the product experience first, then pour fuel on it. → If one part of your range has strong reviews and another doesn't, consider shifting your ad budget toward what's actually earning trust, rather than what's just good at grabbing initial attention. In this case, the fix wasn't a new campaign structure or a smarter bid strategy. It was telling the client to stop aggressively pushing the one product with weak reviews and shift toward products people were actually raving about. Painful short-term call. Completely turned the account around. Sometimes the biggest lever in your ad account isn't in your ad account at all. Follow along, more real breakdowns like this coming. 👀
1
319
Cover image for User behavior on Facebook and
User behavior on Facebook and Instagram has genuinely shifted, and if you're still tracking your ads the old way, you're probably underestimating how well they're actually working. Here's the stat that stood out to me: Gen Z is twice as likely to make a purchase WITHOUT ever clicking on the ad. Doesn't mean the ad didn't work, it means the journey from ad to sale got messier. Here's what's actually happening: someone sees your ad, doesn't click, and instead goes and checks reviews, searches for the product on Google, looks up a creator they trust in that niche, maybe hunts for a discount code, then eventually buys, completely separate from that original ad interaction. The ad still did its job. It just doesn't get credit for it. And this creates a real problem: if your tracking only counts click-through conversions, your ad account is going to massively under-report your actual results. You'll look at your numbers, think a campaign isn't performing, and either kill it or fail to scale it, when in reality it's working way better than what you're seeing. Here's what actually helps: Turn on view-through attribution, not just click-through Inside your ad set settings, there's an attribution window setting. Most accounts default to click-through only. Add view-through (max window is 1 day) so you're at least capturing people who saw the ad, didn't click, but converted shortly after. It's not a perfect fix, attribution windows used to be way longer, but it captures more of what's actually happening. Set up Conversions API, not just the Meta Pixel Most advertisers stop at the Pixel. But Conversions API does a much better job matching purchases to your ads when the customer journey isn't a straight line, which, as we just covered, is becoming more the norm, not the exception. If it feels technical, this is a cheap, easy thing to outsource on Upwork or Fiverr, well worth it for the data accuracy alone. Consider proper attribution software if you want full visibility For a true picture of what your ad spend is actually generating (including delayed or indirect conversions), third-party attribution tools give you a level of accuracy Meta's own reporting just can't match on its own. The bigger picture here: this trend is only going to grow. More people, not just Gen Z, are getting into the habit of double-checking things before they buy. Reviews, trusted creators, even asking AI tools "is this actually good, or is there something better?" That means two things matter more than ever going forward: your tracking needs to catch up to how people actually behave now, and your actual offer/reviews/reputation need to be genuinely strong, because verification before purchase is becoming the default, not the exception. Follow along, more of this kind of breakdown coming. 👀
0
158
Facebook Business Manager(11)
Naeem | Somsmedia's avatar
Naeem | Somsmedia
Swat, Pakistan
Helping private-label brands scale with ads, CRO & creatives
$1k+
Earned
1x
Hired
5.0
Rating
4
Followers
Helping private-label brands scale with ads, CRO & creatives
Cover image for Scaling a Travel Service to 4x ROAS with Paid Ads
Scaling a Travel Service to 4x ROAS with Paid Ads
0
4
Cover image for Reducing CPA & Scaling Conversions for a SaaS Platform
Reducing CPA & Scaling Conversions for a SaaS Platform
0
7
Cover image for 100+ Bookings for a Ceramics Studio with Paid Ads
$3.9K+ earned
100+ Bookings for a Ceramics Studio with Paid Ads
1
0
8
Cover image for 696 Sales in 30 Days for an Ecommerce Brand
696 Sales in 30 Days for an Ecommerce Brand
0
7
Facebook Business Manager(3)
Mohit Kumar's avatar
Mohit Kumar
Jaipur, India
Performance Marketing Specialist | Google Ads | Meta Ads
Performance Marketing Specialist | Google Ads | Meta Ads
Cover image for Generating sales through Google and
Generating sales through Google and Meta ads can be a game-changer for your eCommerce business. Here’s a concise guide to help you maximize your advertising efforts: Define Your Target AudienceUnderstanding your audience is crucial. Use demographic data, interests, and online behavior to create detailed buyer personas. This will help you tailor your ads effectively. Optimize Your Product ListingsEnsure your product listings are optimized with high-quality images, compelling descriptions, and relevant keywords. This not only improves visibility but also enhances the likelihood of conversions. Leverage Google Ads • Search Ads: Target specific keywords related to your products. Use ad extensions to provide additional information and encourage clicks. • Shopping Ads: Showcase your products directly in search results with images and prices. This format is highly effective for eCommerce. • Remarketing: Re-engage visitors who didn’t convert on their first visit. Tailor ads based on their previous interactions with your site. Utilize Meta Ads (Facebook & Instagram) • Dynamic Ads: Automatically show the right products to people who have expressed interest in your website or app. • Carousel Ads: Showcase multiple products in a single ad, allowing users to swipe through options. • Engaging Content: Use eye-catching visuals and compelling copy to capture attention. Consider video ads for higher engagement. Monitor and Adjust CampaignsRegularly analyze the performance of your ads. Look at metrics like click-through rates, conversion rates, and return on ad spend. Use this data to refine your targeting and ad creatives. A/B TestingExperiment with different ad formats, headlines, and calls to action. A/B testing helps identify what resonates best with your audience, allowing for continuous improvement. Budget WiselySet a clear budget for your campaigns. Allocate funds based on performance, focusing more on high-performing ads while testing new strategies with a smaller budget. Integrate with Your Sales FunnelEnsure your ads align with your overall sales funnel. Create a seamless experience from ad click to checkout, minimizing friction and maximizing conversions. By implementing these strategies, you can effectively generate sales through Google and Meta ads, driving growth for your eCommerce business.
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Cover image for Generating B2B business through ads
Generating B2B business through ads to secure over 1,000 qualified leads requires a strategic approach. Here’s a comprehensive plan to help you achieve this goal: 1. Define Your Target Audience Identify Key Demographics: Understand the industries, company sizes, and job titles that align with your product or service. Create Buyer Personas: Develop detailed profiles of your ideal customers to tailor your messaging effectively. 2. Choose the Right Advertising Platforms LinkedIn Ads: Ideal for B2B marketing, allowing precise targeting based on industry, job title, and company size. Google Ads: Utilize search ads to capture leads actively searching for solutions like yours. Facebook Ads: Leverage custom audiences and lookalike audiences to reach potential clients. 3. Craft Compelling Ad Copy Value Proposition: Clearly articulate the benefits of your product or service. Call to Action (CTA): Use strong CTAs that encourage users to take action, such as “Get a Free Consultation” or “Download Our Whitepaper.” 4. Optimize Landing Pages User Experience: Ensure landing pages are user-friendly and mobile-optimized. Lead Capture Forms: Use concise forms to collect essential information without overwhelming visitors. 5. Implement Retargeting Strategies Retargeting Ads: Re-engage visitors who didn’t convert on their first visit with tailored ads. Email Follow-ups: Send follow-up emails to leads who interacted with your ads but didn’t convert. 6. Monitor and Analyze Performance Track Metrics: Use analytics tools to monitor ad performance, including click-through rates (CTR), conversion rates, and cost per lead (CPL). A/B Testing: Experiment with different ad copies, visuals, and CTAs to determine what resonates best with your audience. 7. Leverage Content Marketing Educational Content: Create valuable content such as blogs, whitepapers, and case studies that can be promoted through ads to attract leads. Webinars and Events: Host online events to engage potential leads and showcase your expertise. 8. Collaborate with Influencers Industry Influencers: Partner with influencers in your niche to expand your reach and credibility. Guest Blogging: Write guest posts on reputable industry sites to drive traffic back to your landing pages. Conclusion By implementing these strategies, you can effectively generate over 1,000 qualified leads through targeted advertising. Focus on understanding your audience, optimizing your campaigns, and continuously analyzing performance to refine your approach.
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13
Cover image for Facebook Ads Manager is a
Facebook Ads Manager is a powerful tool that allows businesses and marketers to create, manage, and analyze their advertising campaigns on Facebook and Instagram. Here’s a brief overview of its key features: Campaign Creation: Easily set up campaigns with various objectives, such as brand awareness, lead generation, or conversions. Targeting Options: Utilize detailed targeting options to reach specific audiences based on demographics, interests, behaviors, and more. Ad Formats: Choose from a variety of ad formats, including image, video, carousel, and slideshow ads, to effectively showcase your products or services. Budgeting and Bidding: Control your spending with flexible budgeting options and bidding strategies to maximize your ad performance. Performance Tracking: Monitor the performance of your ads in real-time with comprehensive analytics, allowing you to make data-driven decisions. A/B Testing: Experiment with different ad variations to determine which performs best, optimizing your campaigns for better results. Integration with Facebook Pixel: Track user interactions on your website and optimize your ads based on user behavior. Using Facebook Ads Manager effectively can significantly enhance your marketing efforts, driving engagement and conversions for your business.
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Cover image for In today's fast-paced digital landscape,
In today's fast-paced digital landscape, effective marketing strategies are essential for businesses to thrive. Our digital marketing and social media services are designed to elevate your brand's online presence and engage your target audience effectively. We offer a comprehensive suite of services, including: Social Media Management: Crafting and curating content that resonates with your audience across platforms like Facebook, Instagram, Twitter, and LinkedIn. Content Creation: Developing high-quality, engaging content tailored to your brand's voice and goals, including blogs, videos, and graphics. SEO Optimization: Enhancing your website's visibility on search engines through targeted keyword strategies and on-page optimization. Email Marketing: Designing and executing email campaigns that nurture leads and drive conversions, ensuring your message reaches the right people at the right time. Analytics and Reporting: Providing insights into your marketing performance with detailed reports, helping you make informed decisions for future strategies. Let us help you navigate the digital world and achieve your marketing objectives with our expert services!
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20
Facebook Business Manager(3)
Piyush goel's avatar
Piyush goel
Gurugram, India
Boosting ROI with Expert Paid Ads Services & Emails
12
Followers
Boosting ROI with Expert Paid Ads Services & Emails
Cover image for Meta Ads Lead Generation for Cellayxs
Meta Ads Lead Generation for Cellayxs
0
7
Cover image for Meta Ads Management for Kickstarter Campaign
Meta Ads Management for Kickstarter Campaign
0
26
Cover image for Lead Generation Excellence in Real Estate
Lead Generation Excellence in Real Estate
0
3
Cover image for Impactful Media Buying for Cookies E-commerce
Impactful Media Buying for Cookies E-commerce
0
4
Facebook Business Manager(5)