Cover image for A lot of people mix these up, so let’s start here: a rebrand...
A lot of people mix these up, so let’s start here: a rebrand is a complete makeover, while a brand refresh is a clean-up, you keep the brand’s identity but make it sharper, clearer and more modern. What I did for Dr. Bills Academy was a refresh, not a rebrand. The original logo had the right foundation but didn’t fully capture the essence of forex. I redesigned it using clean ascending candlestick bars to show growth and learning, wrapped in a circle that represents global reach. The idea was to keep the familiar feel, but express it in a clearer and smarter visual. I then refined the colors, and overall system to give the academy a more professional look, one that aligns with their mission to guide people confidently through the forex world. Full case study: https://www.behance.net/gallery/213062797/Dr-Bills-Academy-Rebranding
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