HIGHLINE CLEANING SERVICES | LOGO & BRANDING

About the Brand

Highline Cleaning Services Company Ltd is a Cleaning Service Company in Nigeria based in Lagos that aims to provide a comprehensive range of professional cleaning services to  commercial and residential clients.   

Project Task

I was commissioned to design the company's logo and visual identity. One of the interesting things about the project was the detailed explanation the client gave about what they wanted in the Logo questionnaire. I was excited about it and started letting my creativity out on paper.

The client needed a simple, iconic logo that has the letters of the brand and is also very memorable. I started experimenting with the "H" in HigLine and spark, which represents clean. Lots of exploration was done, but the H felt too generic, so I made an adjustment to the bottom of the H to add the 'L' of the Line, and it worked just fine. 

The color chosen was a calm and vibrant one to represent the brand values and their uniqueness.