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Projects we love

Projects we love

Standout projects making waves around the web
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Cover image for Lyft Pink
Lyft Pink
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Web design projects using Framer

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AI projects

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New projects from the best AI creators
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Brand design projects

Brand design

Bold visual identities and branding systems created by top independent designers
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Video editor projects

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Creative video edits made using today’s best editing tools
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Standout projects

Standout projects

More projects we love that are making waves across the web
Cover image for Orivienne Building a timeless jewelry brand
Orivienne Building a timeless jewelry brand inspired by heritage, femininity, and modern luxury. Orivienne is a conceptual fine jewelry brand created to embody quiet luxury through refined design. Inspired by royal emblems, heirloom craftsmanship, and classical European aesthetics, the identity blends tradition with contemporary minimalism to create a brand that feels elegant, collectible, and enduring. Services • Brand Strategy • Visual Identity • Logo Design • Packaging Design • Art Direction • Brand Applications The Vision The goal was to create a jewelry brand that felt established rather than trendy. Instead of following contemporary jewelry branding, I explored visual references rooted in heritage: antique family crests, engraved emblems, archival typography, and timeless packaging. The result is a brand that feels sophisticated, feminine, and quietly luxurious—designed to evoke emotion through restraint rather than excess. Brand Direction Three principles guided the identity: Timeless Design choices that remain relevant beyond seasonal trends. Feminine Elegant typography, delicate ornamentation, and soft neutral tones create a refined aesthetic. Collectible Every touchpoint—from the emblem to the packaging—is designed to feel worthy of keeping. The Identity The centerpiece of the brand is a bespoke emblem inspired by classical European seals. Rather than relying on ornate decoration, the identity balances intricate detailing with generous spacing and understated typography, creating a visual language that feels premium and enduring. The logo system was designed to work seamlessly across packaging, jewelry boxes, digital platforms, and printed materials. Packaging Luxury is experienced through details. The packaging system uses muted taupe tones, embossed finishes, and minimalist layouts to create an elevated unboxing experience. Every element reinforces the brand's heritage-inspired aesthetic while remaining clean and contemporary. Art Direction The imagery embraces soft natural light, sculptural forms, marble textures, pearls, and classical references. Instead of overwhelming the viewer with decoration, each composition leaves space for the product and identity to breathe, reinforcing the quiet confidence of the brand. Digital Presence The visual language extends naturally into digital applications, creating consistency across social media, and marketing assets. Every touchpoint reflects the same elevated atmosphere as the physical brand experience. Outcome Orivienne demonstrates how strategic branding can transform a concept into a complete luxury universe. By combining thoughtful strategy with refined visual execution, the project creates a brand that feels established, desirable, and memorable from its very first interaction.
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Cover image for Original Femme Luxury Skincare Brand Identity
Original Femme Luxury Skincare Brand Identity & Creative Direction Overview Original Femme is a luxury skincare concept created around the belief that beauty isn't something to achieve—it's something to reveal. Rather than promising transformation, the brand celebrates the features that already make every woman unique. I developed the creative direction, brand identity, packaging, and digital assets, creating a refined visual language that reflects confidence, femininity, and timeless beauty. The Idea The beauty industry often relies on the idea that women need to fix, correct, or become someone else. Original Femme takes a different approach. The brand positions skincare as a ritual of care rather than correction, celebrating natural beauty through thoughtful design and understated luxury. My Role Brand Strategy Creative Direction Brand Identity Logo Design Packaging Design Art Direction Social Media Assets Product Visualization Creative Direction The visual identity was designed to feel soft, editorial, and quietly luxurious. A restrained neutral palette, elegant typography, and warm photography create a sense of intimacy while allowing the product to become the focal point. Every touchpoint was crafted to communicate sophistication without excess.
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Cover image for For this project, I redesigned
For this project, I redesigned a real Amazon beauty listing by combining customer research, strategic planning, AI-assisted concept exploration, and manual design refinement. I began by analyzing customer feedback to identify recurring pain points and opportunities, then translated those insights into a clear creative strategy. AI accelerated concept generation and visual exploration, while every final decision, from composition and typography to retouching, image selection, and production-ready assets...was guided by human judgment. This project demonstrates how AI can enhance a designer's workflow without replacing creative thinking, resulting in a cohesive, conversion-focused image stack built around real customer needs. https://www.instagram.com/p/DarG0mOhdLOd9P8jNCBHZD1b8doildZcc-KPgY0/ Created using Envato AI, Adobe Photoshop, Adobe Camera Raw, Adobe Illustrator, Adobe Premiere Pro, and FigJam.
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Cover image for Human by Design — Tea
Human by Design — Tea Pâtisserie & Flower House 🥐🌸 For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette. Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts. Human by Design moment: AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling. The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices. AI helped me generate possibilities. Human judgment turned them into a brand. Created with Envato Elements + AI Envato Elements used: Fonts | Graphics | Floral Assets | Textures | Mockups | Photos | Video Templates | Stock Video | Music #envatochallenge #HumanByDesign #Envato
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Cover image for "You're not broken. You just
"You're not broken. You just need the right care." 🤍 Just published a new project — the website UI for Maison Cura, an integrated mental health & psychiatry clinic in New Smyrna Beach, FL. Designing for healthcare is different. People land on these pages at a vulnerable moment — so every choice, from the color palette to the spacing, had to feel calm, warm, and human. Not clinical. I designed the full UI + responsive adaptation within their brand style, built a clear path through the conditions they treat, the team, and the patient journey — always keeping "Book Appointment" one easy step away. 👉 Full case study in the comments. How do you approach designing for sensitive, emotional topics like healthcare? Would love to hear your take 👇 #uidesign #webdesign #healthcaredesign #uiux #productdesign Check it out (https://contra.com/p/v2XFlEB2-website-ui-design-for-an-integrated-mental-health-clinic)
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Cover image for  I reimagined the digital experience
 I reimagined the digital experience of one of Naples’ most iconic gelaterias: Mennella. - Before Mennella has a strong physical presence and loyal customers, but its digital touchpoints are still limited to traditional channels and don’t extend the experience beyond the store itself. - After I designed Il Chiosco (https://ilchioscomennella.base44.app/), a new travelling gelato concept and companion app that turns a moving gelato kiosk into a fully connected experience. Customers can: → Discover where the kiosk is each day and explore upcoming stops across the city. → Browse the daily menu of rotating flavors, including classics and experimental limited editions. → Use Mastro, an AI gelato curator that recommends personalized flavor combinations based on mood and preferences. → Create and reserve their own gelato cup before arriving at the kiosk. → Collect loyalty rewards, unlock achievements and build their personal flavor profile. For the business owner, I also designed a complete management dashboard to handle: → orders in real time → inventory and stock → daily locations and schedules → customer profiles and loyalty programs → sales analytics and communications. Automation The app includes multiple working automations that improve both customer experience and business operations: → AI-powered personalized recommendations with Mastro → Automatic reservation and order management → Notifications when the kiosk is near a customer’s favorite neighborhood → Alerts when favorite flavors become available again → Automated customer communications for upcoming stops and events. The goal wasn’t simply to redesign a website, but to create a new service and business extension that could realistically become a new touchpoint for the Mennella brand. Built entirely with Base44: 🔗 https://ilchioscomennella.base44.app
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