Projects using Adobe Illustrator in WisconsinProjects using Adobe Illustrator in Wisconsin
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Cover image for One of my favorite ways
One of my favorite ways to sharpen my branding skills is by studying growing local companies and exploring how their identity systems could evolve alongside the business. For this concept, I looked at a Wisconsin-based brand and explored what a more cohesive visual system might look like across products, packaging, and future customer touchpoints. Rather than focusing on a single package design, the goal was to think about how the brand could scale consistently as new products, marketing materials, and experiences are introduced. This isn't a finished solution or recommendation; more of an exercise in translating a strong product and business into a more unified brand system. I always find these explorations valuable because they force me to think beyond individual assets and focus on the larger story a brand is trying to tell. A few early concepts ↓
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Cover image for I wanted to do something a little different than what I usua...
I wanted to do something a little different than what I usually do. I’ve always loved children and don’t get to design for kid-focused brands as often, and wanted to create the opportunity to play with that energy. To push myself creatively, I asked ChatGPT to act like a client and give me a full brief for a children’s brand. It gave me Puff’s Playland a bright, imaginative world centered around play and creativity! I also wanted to use this opportunity to draw a fun mascot! I drew Puff the Dragon myself in Procreate, then brought him into Illustrator to vectorize the drawing and design the full logo system. From there, I built out the color palette and overall look and feel for the brand. Keeping it light, airy, and super friendly. I really love how this project turned out! I love him and can't get over how cute he turned out!
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