WELCOME TO THE ZONE
Ethan Caliva
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Posted Jul 30, 2025
Created a bold sub-brand for East Orange’s Urban Enterprise Zone—built to attract business, fuel growth, and energize the city’s economic identity.
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City of East Orange
![East Orange, NJ [Branding]](https://media.contra.com/image/upload/w_400,q_auto:good,c_fill/nmbyunko5pfwrmv7jet0.avif)
WELCOME TO THE ZONE
CLIENT: CITY OF EAST ORANGE, NJ
PROJECT: BRANDING FOR THE URBAN ENTERPRISE ZONE
DATE: 2024-2025
STATUS: LAUNCH COMING SOON
Created in partnership with Jam Sandwich, this sub-brand was developed to give East Orange’s Urban Enterprise Zone a distinct, high-visibility identity within the larger civic system.
Built to support small business growth and economic development, the brand combines bold typography with modular layouts and directional language — making it easy to apply across signage, storefront programs, digital outreach, and zone-specific campaigns. Designed to energize and attract, while staying firmly tied to the city’s evolving brand system.
