East Orange, NJ [Branding]
Ethan Caliva
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Posted Jul 30, 2025
Brand identity for the City of East Orange, New Jersey, built to spark civic pride, celebrate culture, and unify communication across platforms.
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Clients
City of East Orange
CIVIC REBRAND
Client: City of East Orange, New Jersey
Year: 2023-2025
In collaboration with Jam Sandwich, I led a full rebrand for the City of East Orange, New Jersey — a bold, modern identity system designed to spark civic pride and unify communication across departments.
The new brand reflects East Orange’s dual nature: ambitious and forward-facing, yet deeply rooted in community. From logo and typography to rollout strategy, the system was built to flex across everything from banners and city signage to digital campaigns and event materials — clear, confident, and made to last.
