Client: City of East Orange, New Jersey Year: 2023-2025 In collaboration with Jam Sandwich, I led a full rebrand for the City of East Orange, New Jersey — a bold, modern identity system designed to spark civic pride and unify communication across departments.

The new brand reflects East Orange’s dual nature: ambitious and forward-facing, yet deeply rooted in community. From logo and typography to rollout strategy, the system was built to flex across everything from banners and city signage to digital campaigns and event materials — clear, confident, and made to last.