Projects in WheatlandProjects in Wheatlandmanaged media, marketing, and day-to-day operations for both Sierra Realty and Sierra Renovations. My responsibilities included developing brand identities, creating marketing materials, managing websites and social media, producing photo and video content, supporting lead generation, and helping build a strong local presence.
In addition to marketing, I handled many of the operational responsibilities involved in running the businesses, including customer communication, project coordination, estimating, scheduling, budgeting, subcontractor coordination, and overall business organization.
This project demonstrates my ability to combine creative marketing, digital media, real estate and construction knowledge, and practical business management to help local companies grow and operate more efficiently. Fancy Seeing You is a self-initiated brand concept for a neighborhood wine bar and its signature white wine, Saved You a Seat.
The brief: make wine feel interesting, welcoming, and easy to enjoy. I developed a visual identity built around cobalt blue, warm yellow, expressive serif lettering, and a hand-drawn chair—a simple invitation to stay.
The identity extends across wine labels, bottle bags, matchbooks, coasters, and service accessories. An AI-generated launch campaign brings it into a sunlit setting of hand-painted ceramics, limestone, and shared glasses.
I directed the project from concept through presentation, using Midjourney and Higgsfield to develop imagery and refine product consistency. 
